How to Use StumbleUpon to Get Targetted Traffic

Social bookmarking websites are huge at the moment but the truth of the matter is that a lot of people don’t know how to use them. There are more people using spammy tactics on these sites than those that are using genuine tactics and I think this is crazy. All social bookmarking websites such as Digg, Reddit and of course, StumbleUpon can be absolutely excellent sources of traffic, you just have to know what you’re doing.
In my opinion, StumbleUpon is probably the best social bookmarking website for getting targeted traffic that is really going to help you in terms of SEO and many other areas. However, a lot of people are not even doing the simple things when it comes to StumbleUpon so here are a few things you should think about before doing anything.

Think about the StumbleUpon audience

To be honest, I think this is probably the biggest point that people should be taking on board when trying to obtain traffic from StumbleUpon and if you have ever actually used the StumbleUpon website for your own enjoyment, hopefully you will have already figured this one out.
Firstly, the people that are using StumbleUpon are looking for GREAT content. This means not content that is good or average, but GREAT. So, first of all, you are going to need to come up with something really exceptional in order to grab the attention of the individuals using StumbleUpon.
Secondly, people that are using StumbleUpon are just one click away from your website, which is great. However, they are also just one click away from leaving your website. Usually, those that are using StumbleUpon will have their mouse hovering over that Stumble button and if they are not impressed with what they see in the first few seconds of the page loading up, they are going to click that button again and there you go, you just lost a visitor.
Thirdly, people are using the StumbleUpon service for fun. They are not usually looking to read the next big novel so give them something interesting and not too heavily. These people want to see fun content. This could be a video that might make them laugh or it could be a brilliant image. Of course, it could even be a regular article but it needs to be something a little quirky and a little bit fun if possible. One of the things that works really well on StumbleUpon are posts like “10 Of The Funniest Cat Photos Ever”. This is a title that grabs the attention of the Stumbler and is both fun and not too heavy.

Think about the design of the site

This is another big point that I really want to make. As we mentioned above, StumbleUpon users haven’t got time for crappy content and if they aren’t impressed by what they see in the first few seconds of the page loading, they’re gone. This means that you really need to think about the overall design of the site that you have. If you have a site that is out-of-date and uses a boring colour scheme and doesn’t work on half of the browsers people are using these days, you’re not going to see much success.
If you have a fun looking website where the content is clear and readable and there is a lot of rich media such as images and videos, you are much more likely to get visitors to stay on your website. It is good to have a well designed site anyway but for StumbleUpon, I truly believe it is paramount if you want to get the most traffic possible.

Put Social Buttons On Your Site

Now, this one is absolutely crazy. You NEED to put social buttons on your site and they NEED to be where the users are going to see them. Every visitor you get from StumbleUpon could be so impressed with your content that they will want to share it with their friends. Their friends might not use StumbleUpon so they might want to share it on Facebook.
If you aren’t giving these visitors a clear option to do this, they are going to click away. StumbleUpon users are LAZY. They haven’t got time to be looking for share buttons on your site or copying and pasting links, they just want to see what the next piece of awesome content that StumbleUpon has in store for them is.
Doing this will not only allow you to spread the message on StumbleUpon and other social networks about your content, but it will create a social buzz around your content and we all know how much Google loves that are the moment.

Use StumbleUpons Paid Discovery Tool

Yes, that’s right, you don’t have to just use Google AdWords! StumbleUpon now has a paid discovery system where you can actually pay for users to Stumble on your blog post! Want to know what the best part of this is? It can be done for as little as $0.05 per visitor. That means that you can drive 100 visitors to your content for just $5.
I have actually used this system myself over the past week to try it out and I have to say, the quality of traffic from this system is great. I was using the $0.10 per visitor option (still cheap) which gets you engaged visitors only. All of the visitors I got from StumbleUpon stayed on the page for a good few minutes reading the content and there was a relatively low bounce rate too. Plus, if your content is really great, you will get thumbs up from the users on StumbleUpon and you will have more chance of getting free stumbles! Brilliant!

Basic SEO Strategies for Beginners

Search engine optimization (SEO) is the process getting your website ready to be found in organic web searches. By organic searches, I’m referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.

I’m not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.
Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:

1. Page title tags: This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing Web Marketing.
2. Domain name: If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages. Example: http://www.yoursite.com/internet-marketing.htm if your keyword is Internet marketing.
3. Meta tags: These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description metatags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn’t ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your meta description and keyword tags should be no more than 150 characters each.
4. Header tags: Header tags are the HTML code that indicate a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword once in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
5. Alt image tag: The alt tag typically describes an image in a floating text window when you put your mouse over the image if the image isn’t able to be displayed. The best use of any tag is to use your keywords in your image descriptions.
6. Content formatting: Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.
7. Keyword density: Keyword density refers to the number of times a keyword or keyword phrase appears on a web page. Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. Optimally, keyword density should be between 2% – 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.
8. Anchor text: Anchor text refer to links on a page that connect your visitor to other pages. So, rather than telling someone to “click here” in the content of your page, include a keyword in your anchor text, as in “click here for dog training tips.”
9. Inbound links: Reciprocal link exchange (you link to my site and I’ll link to yours) used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the quality and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get quality inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.
   A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.
10. New content: Content is still king, so one way to improve your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
11. Site maps: There are sitemaps that help a visitor navigate a site, and sitemaps that are expressly designed for the search engines. The two are not the same. To enhance your site, submit an xml sitemap to Google Webmaster Central and Yahoo Site Explorer. I use XML Sitemaps to build search engine-friendly sitemaps on my sites.
    Search engine optimization strategy is not as difficult as it appears. Take some time to do some keyword research for your site, and then spend another 15 minutes a day employing a few of these strategies until you have a well-optimized site. Why pay for visitors through pay-per-click advertising if you don’t have to?

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